2017 has seen a huge surge in the popularity of video as a content marketing tool. And it doesn’t take too much research to see why: video is dominating online activity. According to Hub Spot, 78% of people watch videos online every week, and 55% watch videos online every day. So naturally, marketers are responding to the fact that they need to make their content visual and interactive in order to reach and engage with their audience.
Creating video has arguably never been so easy either, with a range of high-quality and user-friendly tools easily accessed on your mobile. Take Facebook alone, who have recently launched 360-degree videos and their Live streaming tool.
Still not sure? Then this infographic from HighQ must just convince you…
