Brand, Communications and PR Manager
Reports to : Client
Contract : Contract role
eWavelength works with their clients to drive awareness of the client’s brand. Developing a Brand, Communications and PR strategy to support the brand ethos. The eWavelength team and Communication managers, work alongside the clients’ marketing, digital and social media teams to deliver a holistic plan.
Operational
Communication Projects at our Digital Agency involve the following:
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Develop communications, brand and PR plan
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Understand brand goals and objectives.
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Focus on strategy development, content creation, and PR strategy.
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Map out the tone of voice to reflect the company brand image.
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Develop strong stakeholder relationships across the business.
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Work collaboratively with digital marketing and social media teams.
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Be solutions-focused
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Understand how to deal with crisis management.
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Demonstrate excellent communication and copywriting skills.
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Leverage existing media relationships and cultivate new contacts
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Become a brand expert and regularly monitor the impact on the brand of PR and Social media.
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Survey the competitors and their strategies and promotions.
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Demonstrate strong project management skills.
Members of the team:
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Run events aligned with the brand and delivery timely communication and PR content.
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Create impactful content creation
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Manage inquiries and interview requests
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Create content for press releases, website blogs, e-newsletters, and all communication touchpoints.
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Crisis management - present solutions in times of PR crisis.
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Track media coverage and social media mention and communicate results to the team.
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Responsible for media relations programs throughout the UAE
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Social Media
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Work cross-functionally with the Digital Strategist on organic social initiatives to integrate holistic campaigns.
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Build relationships with micro and macro-influencers/ambassadors for branding, Social Media, SEO, and PR opportunities.
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Support with ideation and production of content creation including video, social media, blog and others.
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Industry Knowledge
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Staying up to date with the latest technology and marketing and social media advancements.
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Relationship Management
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Engage with creative and direct marketing agencies for the briefing, ideation, and delivery of digital media assets.
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Support the 'platforms' team with content updates on client websites.
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Develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
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Communications and PR Reporting
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Monitor - track media coverage and social media mentions and communicate results to team.
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Personal Specification
Minimum Experience
Educational Qualifications
Technical Knowledge
Skills and Abilities
Other Requirements
Language
Experience of running Communications and PR strategy plans across fast-paced brands
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Experience with Search Engine Marketing (SEM) and knowledge of search Engine Optimization (SEO) is an advantage
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Strong digital and social media knowledge.
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Strong communication skills.
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Excellent communicator and strong copywriting skills across various digital and social channels.
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Excellent project management skills.
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Strong relationship management skills with Internal and External stakeholders.
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Strong industry relationships.
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High attention to detail.
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Liaising with media agencies, working collaboratively to deliver Communication and PR strategy plans.
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Ability to work under tight deadlines.
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Demonstrated experience creating, implementing and monitoring Communication and PR campaigns.
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Weekly reporting on brand PR mentions across various channels.
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Ability to work with multicultural teams in a professional manner.
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PowerPoint and Excel.
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Ability to interpret reports from Google, Facebook and Adobe analytics.
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Exceptional English – spoken and written
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Arabic an advantage but not always required
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Extra languages add value but not a requirement of role